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Integrity Toys Presents The Holograms to join JEM!

February 4th, 2013: Integrity Toys, Inc., under license from Hasbro (Nasdaq: HAS), is thrilled to announce the newest characters in the JEM AND THE HOLOGRAMS series of high-end adult collectible dolls: the truly outrageous band members, THE HOLOGRAMS!

Click in to read the news!

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The next characters of adult collectible dolls in the industry are set to make their debut on the rock scene this spring. Following in the footsteps of the surprise comeback that took the doll world by storm in 2012, the fabulous band members, THE HOLOGRAMS, are ready to make their entrance.

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KIMBER BENTON with her oh-so-80s acid look pleather pants

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AJA LEITH with her electric blue hair

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and SHANA ELMSFORD with her jammin’ attitude can’t wait to join CLASSIC JEM, RIO PACHECO, JERRICA BENTON and SYNERGY in their adventures!

Each one of the HOLOGRAMS comes dressed in an interpretation of her unique original signature look and fun accessories. Inspired from various sources (including the original animated series and artwork), fans will be delighted by the familiar yet updated, ultra-detailed signature costumes and musical instruments included with each doll. From the individual strings and moving distortion arms on the guitars to the removable amp chords and shoulder strap on KIMBER BENTON, the newly redesigned 80s keytar, no small detail was overlooked in the creation of these fan-favorite characters.

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THE HOLOGRAMS are the only ones to know the true identity of JEM/JERRICA and are an integral part to the JEM AND THE HOLOGRAMS storyline. For this reason, it was especially important for us to portray them in a totally cool way! We are beyond proud of the way these collector dolls turned out and are excited to share them with the fans!” says Alain Tremblay, marketing director of Integrity Toys, Inc. “I think everyone will be amazed when they see them in person. The entire JEM AND THE HOLOGRAMS line has been a real joy to develop; it’s a labor of love for us,” says Vaughn Sawyers, head designer of Integrity Toys, Inc.

KIMBER BENTON, AJA LEITH and SHANA ELMSFORD are set to ship in late March/Early April 2013 and will be available for purchase at a suggested retail price of US$119.00 each via Integrity Toys’ network of authorized dealers (in the US and other countries, see www.integritytoys.com for full dealer listing).

To stay up to date on all the latest information about the JEM AND THE HOLOGRAMS adult collectible doll series, please visit http://www.integritytoys.com/jemandtheholograms.

About Integrity Toys, Inc.

Always reaching for the next level, Integrity Toys designs, produces and markets a variety of dolls and related accessories, with a specialization in high-end fashion dolls. Founded in 1995, Integrity Toys’ extensive experience and capabilities in the field of doll making allows them to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.

Integrity currently produces high-end fashion dolls ranging in size from approximately 12 inches to 16 inches tall, under a number of brands, including Fashion Royalty, the Dynamite Girls and Poppy Parker among others. Their products are known for their superior engineering, high-end aesthetics and of course, fashionable, detailed clothing.

For more information about Integrity Toys, Inc. please visit www.integritytoys.com

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com.

© 2013 Hasbro, Inc. All Rights Reserved.

Click the gallery below to see ALL the pictures!

About the author

Devall

Jason Devall has been reviewing toys for the better part of a decade. Through the constant changes and obstacles in his life one thing remained constant, his love for toys. This insane love and his unique kookiness gave him the drive to co-create That New Toy Smell and The Pop Culture Network. He has reviewed hundreds of toys from dozens of companies. From masculine toys to, um, not-so-masculine toys, Devall has timelessly put himself aside to review what the people want. Devall also happens to love anything Disney…and Muppets. Yes…don’t forget the Muppets.

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